Rebranding Tide PR for a Bold New Era

We designed a brand identity that bridges Tide’s editorial roots with its forward-thinking culture. The primary logo pairs a serif wordmark with confident movement, referencing the agency’s publishing heritage and dynamic approach. The circular submark, inspired by ocean waves, captures the idea of constant evolution, bringing a sense of flow, texture, and depth to the brand system.

The colour palette combines punchy brights with grounded tones to create a look that’s both contemporary and credible. From custom business cards that highlight the team’s individual flair, to polished stationery and digital elements, the new identity puts people and personality first while lifting Tide’s visual presence across every platform.