Our
Story,
Your Success

Daniel Smith

Daniel founded Head On in 2011 and has led its evolution from video production company into a full-service creative powerhouse known for blending entertainment, strategy, and digital innovation to deliver work that performs. Leading the team with equal parts vision, creativity, and commercial focus, Daniel has helped pioneer video-first podcasting helping Spotify launch the first Australian video podcast on the platform. With 15+ years experience in production and creation, Daniel is hands-on in shaping the agency’s direction and output — pushing brands to think bigger, guiding the team to deliver measurable impact, and ensuring every idea ladders back to business outcomes. His approach is grounded in real results: creating digital solutions that connect, convert, and cut through

Brendan Micallef

Brendan leads the design and technology arm of Head On, driving digital outcomes that look sharp and perform even better. With over 15 years’ experience across design, development, and digital architecture, he’s the bridge between creativity and code — translating complex challenges into seamless, high-performing solutions. Trusted by brands like Honda, 7-Eleven, Afterpay and Tobin Brothers, Brendan has become the go-to partner for ambitious digital projects. He leads all things web, design and technology — ensuring every site, system and experience is built with precision, performance, and purpose. A problem-solver at heart, Brendan brings a rare mix of creative intuition and technical depth — architecting the kind of digital solutions that don’t just work, they win. Brendan also has more coffee mugs than any person would ever need.

Sarah Boukobza

Sarah is our Project and Business Lead and a certified client superhero. She drives projects, strategy, and direction with laser focus on outcomes, ensuring every brief turns into something brilliant. A powerhouse of organisation and momentum, Sarah keeps the team moving and the work humming, balancing creativity with commercial clarity. Originally from France, she cut her teeth in Monaco working with some of the world’s biggest brands, bringing that same precision, polish, and pace to everything she does at Head On. Also known as our resident hospo queen, Sarah’s your go-to for restaurant recs, wine lists, and the best spots in town, because great work deserves great wine.

Louise Alessi

Louise is Head On’s digital Swiss Army knife, complete with a French twist. With a background in digital communication—spanning web, graphic design, animation, photography, and more—she’s a designer turned strategic powerhouse. Since joining in 2020, she’s worked on countless digital projects, with a sharp focus on web projects. Her eye for detail is unmatched, earning her a reputation as the unofficial QA gatekeeper at Head On. A creative at heart and a strategist in practice, Louise brings big-picture thinking and pixel-perfect execution served with French efficiency and the occasional well-timed reality check.

Ainsley Benson

Forget the roman empire, Ainsley's always thinking of the sistine chapel a.k.a the big picture. She is the social butterfly of departments, working closely with our whole team. With six years’ experience in FMCG and packaging, she has built brands from inception, uncovered white space in crowded markets, and partnered with global names like Disney, Woolworths, and Coles. Her strengths lie within creative thinking, branding and packaging but don’t end there. She has a secret knack for cutting together viral videos, and animating quick content. She’s a rare mix of thinker and maker, strategist and storyteller and the creative tap in the office.

Stamatina Notaras

Social Media Marketing Specialist and certified caption queen. With a background in journalism, and by-lines in print and digital magazines, Stamatina has a thing for turning strategy into scroll-stopping content, and keeps our social calendars humming, shoots running smoothly, and client comms on point. Originally from sunny Brisbane, she brings big energy and even bigger smiles to the office daily. Just don’t judge her if she shows up in summer gear mid-winter, Melbourne’s weather is still a work in progress.

Christopher Davidson

Chris is our content creator, capturing everything from stunning photography to engaging video content. You'll often find him behind the camera, but guess what? He's pretty great in front of it, too! With a keen eye for aesthetics, he always ensures the brand stays front and center.

Stephanie Comfort

Our creative editor genius. Steph slices, dices, edits and assembles everything from social content to podcasts faster than you can say “help, I need a video for TikTok”. She’s also behind the camera at shoots and always present for podcast recordings. A bubbly, fashion-loving powerhouse. In her spare time she loves creative projects like ceramics and multimedia collages.