The Brewers End – A Digital Hub for Richmond & Abbotsford
The Brewers End is more than just a neighbourhood directory - it’s a celebration of Richmond and Abbotsford’s vibrant local scene. Backed by the City of Yarra, the platform was built to spotlight Victoria Street and its surrounds, encouraging locals and visitors to explore, support, and stay connected. From the ground up, we created a brand and website that radiate community pride, blending playful personality with thoughtful design.
Create a digital destination that acts as a trusted local resource while showcasing the diverse business community across Richmond and Abbotsford. The site needed to feel warm, welcoming, and easy to navigate, while giving business owners the ability to manage their own listings. It also had to reflect the authentic character of the area, a mix of old-school charm and modern energy - and align with community values to strengthen local identity.
We designed and developed the platform on Webflow, focusing on a clean, intuitive user experience. The site features structured business listings, curated content, and clear navigation to make exploring effortless. We developed a nostalgic yet fresh visual identity, including a custom logotype inspired by vintage shop signage and the fluid movement of brewing. The warm heritage colour palette is punctuated by pops of energy, striking a balance between tradition and modernity. This was paired with subtle animation and thoughtful typography to bring the brand to life.
The Brewers End now serves as a lively, user-friendly digital hub that goes beyond a simple directory. It connects people with local businesses, celebrates community stories, and strengthens the cultural fabric of Richmond and Abbotsford. Business owners can easily update their listings, locals have a go-to resource for exploring their neighbourhood, and the broader community benefits from a platform that champions connection and collaboration.
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