SPEE3D - The Worlds Fastest Metal Printer
As the makers of the world’s fastest metal printers, SPEE3D knew that video content was the most powerful way to showcase their groundbreaking capabilities. They approached Head On to create something bold: content that would speak directly to their B2B audience but stand apart from typical “how it works” videos.
SPEE3D wanted more than a technical demonstration. They needed a video campaign that was cinematic, entertaining, and shareable - while still clearly showcasing the speed, precision, and potential of their technology. The challenge was to balance creative storytelling with functional content for their global manufacturing audience.
We developed the concept “Is He Worthy?”, built around the idea of a 3D designer creating his own version of Thor’s hammer using SPEE3D’s technology. This narrative-driven approach gave the video energy, humour, and cultural resonance, while simultaneously demonstrating the printer’s unmatched capabilities.Alongside the hero narrative, we also documented the full production process, capturing technical detail and product shots that would serve SPEE3D’s broader marketing needs across website, product pages, and B2B collateral.
The campaign launched at a leading German manufacturing conference, with the “Hammer of SPEE3D” becoming a standout brand piece. It not only showcased the speed and strength of the printer but also positioned SPEE3D as an innovator unafraid to break convention in how they tell their story.The supporting content bank provided SPEE3D with versatile assets covering multiple products and processes, ensuring long-term value from a single production. The result: a campaign that impressed both technically and creatively, cementing SPEE3D’s place at the forefront of advanced manufacturing.
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