A Premium Brand and Digital Launch
Born from a passion for enhancing natural beauty through subtle “tweakments,” +Aesthetics was created to offer high-level treatments and premium products. As a brand new business, they needed everything; from branding and digital presence to signage and e-commerce - crafted with a sophisticated, elevated edge that could stand confidently alongside their sister brand, Martina Dental.
The challenge was to create a brand identity that felt refined, modern, and premium, while keeping the digital experience simple and intuitive. The website had to showcase a wide array of services and products without overwhelming the user, while the branding had to communicate trust, quality, and a high-end aesthetic that would set +Aesthetics apart in the competitive beauty space.
We designed a complete brand system: logo, stamp, typography, and colour palette - that struck a balance between sophistication and accessibility. From there, we built a Shopify powered e-commerce website designed for clarity and ease of use, giving customers a seamless way to explore treatments, shop products, and book online.We carried the brand through every touchpoint:
- Business cards and stationery
- Internal and external signage
- Print and digital marketing assets
- A clean and functional website tied to Shopify’s POS
Every detail was created to elevate the client journey and reinforce the premium positioning of the brand.
The launch of +Aesthetics gave the business an instantly recognisable and premium identity. The Shopify store enabled dual online and in-store sales, while standout signage made the studio impossible to miss on the street and memorable once inside. The cohesive branding across digital and physical touchpoints positioned +Aesthetics as a high-end destination for modern beauty, setting them up for long-term growth and credibility in a competitive industry.
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