Jo Mercer Spring/Summer LA Campaign
With stores across Australia and a growing online presence, Jo Mercer has long been a name in women’s footwear. After years of collaboration, the brand tasked us with taking their campaign direction up a notch - refreshing their image, targeting a younger market, and delivering multi-channel content that would resonate both in-store and online
Jo Mercer needed a campaign that could elevate the brand, align with a younger demographic, and scale across every channel. The deliverables had to cover print for over 70 stores, outdoor activations, digital campaigns, and social media content. All while presenting a fresh new direction that captured the energy of the season.
We produced the Spring/Summer campaign over two days in Los Angeles, capturing:
- 19 hero campaign shots tailored for in-store and outdoor print distribution
- 11 video assets optimised for digital channels, advertising, and in-store screens
- 150+ social media pieces, designed to fuel engagement and extend campaign life for months
By combining striking visuals with versatile content formats, the campaign was designed to connect with customers wherever they interacted with the brand.
The campaign delivered a bold new creative direction for Jo Mercer. The imagery and video captured in LA set the tone for a fresh era, resonating with customers in stores, online, and across digital touchpoints. The result was a cohesive campaign that elevated Jo Mercer’s position in the market while connecting with a younger audience - proving the brand’s adaptability and staying power in a competitive fashion landscape.
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