ELEVEN Australia - Global E-Commerce Transformation
For premium global haircare brand ELEVEN Australia, we designed and developed three custom Shopify Plus websites, each tailored to deliver a seamless shopping experience across three continents and 26 countries. Built on a unified design system, the platform gives regional teams the freedom to adapt campaigns, launches, and content to suit their market, without losing the premium, consistent brand feel.
From an interactive hair quiz to a “build your own routine” feature, we created tools that personalise the journey, boost engagement, and drive multi-product sales. Behind the scenes, geo-location logic and integrated fulfilment keep operations smooth worldwide. ELEVEN now has a future-ready e-commerce presence built to grow with them - wherever in the world they go next.
ELEVEN Australia needed a unified digital presence that matched their premium identity, supported global expansion, and delivered a personalised, high-performance customer experience. With a growing product range and international audience, the solution had to scale seamlessly while allowing local teams autonomy over campaigns and content.
We built three region-specific Shopify Plus stores on a shared design framework, giving each market control without compromising brand consistency. We developed high-impact engagement tools, including a custom hair quiz and “build your own routine” flow, to deepen customer connection and increase basket size. Integrated geo-location, fulfilment, and multi-currency systems keep the entire operation friction-free.
ELEVEN Australia now runs a flexible, scalable e-commerce platform that balances global consistency with local relevance. The user experience is elevated, backend systems are streamlined, and the brand is equipped to launch in any market with confidence. Since launch, we’ve continued to maintain and optimise the platform to keep it performing at its peak.
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