CBCo Brewing E-commerce Launch
We partnered with CBCo Brewing to launch their first direct to consumer e-commerce platform. A bold move for one of Australia’s leading independent breweries. Built on Shopify, the site combines smooth shopping with rich storytelling and product education. From UX to branded content, we reimagined the entire customer journey, giving beer drinkers an easy, seamless way to discover and buy their favourites online. Central to the experience: our custom “Beer Finder,” a smart tool that connects users to both taproom and retail stockists nationwide. No fluff. Just a better way to shop good beer.
CBCo wanted to go beyond their existing retail footprint and start owning their customer relationship online. With no prior D2C platform, they needed an ecomm solution that was not only functional - but brand-led, intuitive, and designed for beer lovers. The goal: make it easy to shop, explore, and find CBCo beers, wherever you are.
We migrated CBCo from WordPress to Shopify, overhauling their digital presence with a clean, user-focused design. Interactive product pages now spotlight each brew with tasting notes, videos, and ingredients, turning beer browsing into an experience. The custom-built “Beer Finder” helps fans locate their favourite drops nearby, and behind the scenes, smart integrations simplify everything from order management to distribution.
CBCo’s new site isn’t just a digital upgrade, it’s a full-bodied brand experience. Built to scale, it supports new releases, drives conversion, and strengthens their identity in a competitive market. And as their partner, we continue to evolve the platform to meet new goals and trends, making sure they’re not just keeping up, but leading the way.
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