Branding the Carlton Community
Carlton Inc was established to represent and support the vibrant business community of Carlton, in partnership with the City of Melbourne. As a new traders association, they needed branding and digital presence that captured the district’s energy while celebrating its diverse mix of food, shopping, services, and entertainment.
As a newly formed organisation, Carlton Inc required a brand identity that would immediately resonate with traders and locals alike. The branding needed to reflect the four key pillars of the Carlton district: Food & Drink, Shopping, Business Services, and Entertainment, while creating a professional and welcoming personality for the association.
We designed a bold and versatile logo system that uses colour to represent the four pillars of Carlton. A vivid palette was chosen to emphasise the vibrancy, diversity, and cultural richness of the area. Beyond branding, we extended our partnership into digital, managing Carlton Inc’s social media channels to grow awareness, engage the community, and establish a consistent online presence for the association.
Carlton Inc now has a confident brand identity that reflects the energy of the district and unites its traders under a single visual language. Their social media presence has flourished, with a growing following of over 5.5k engaged users, building a strong digital community to match their real-world one.
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