Appliances Today from concept to creation
Appliances Today entered the market with a bold vision: to bridge the gap between appliance retail and professional installation. As a startup aiming to challenge established industry players, they needed more than just a logo, they needed a complete brand, a high-performing e-commerce platform, and a digital presence powerful enough to punch above their weight from day one.
Our task was to take Appliances Today through every stage of the brand journey. From logo, colours, and visual language to a full e-commerce site and social presence, everything needed to be crafted with precision and authority. The goal: build a premium brand identity and platform that would give a new entrant the credibility and tools to stand alongside the industry’s biggest names.
We started with a minimal but distinctive logo, supported by bold colour choices and an extended design system that felt modern and confident. Our creative team developed detailed brand guidelines, custom illustrations, and animations that positioned Appliances Today as both approachable and high-end.On the digital side, we designed and built a Shopify-powered e-commerce platform optimised for scale and customer experience. With over 40 product categories, clear navigation, and seamless functionality, the site was built to perform and convert.
The result was a complete brand and digital launch package. Deliverables included:
- A high-end e-commerce website with over 40 product categories
- Custom icons, animations, and illustrations
- Sales brochures and promotional assets
- Internal and external brand guidelines
- Social media launch and content strategy
Appliances Today now has a strong, cohesive identity that not only commands attention but also gives them the tools to compete with, and stand out against the biggest players in the appliance industry.
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