Product Launch Videos
OVERVIEW
Colonial Brewing Co launch beers outside their core range sporadically throughout the year. These seasonal beers are limited runs and are coveted in the beer community. CBCO called on Head On to launch each product with video pieces to showcase what these tasty beers have to offer.
CATEGORIES
VideoObjective
Produce video pieces to launch each seasonal beer drop, educating on the brewing process, taste and inspiration. CBCO wanted to not only appeal to the average beer drinker but also excite the beer connoisseurs.
Solution
A video series that highlights each beer, taste profile, brewing process, inspiration and the people who made it. We love the strong and vibrant colours CBCO use for the beer can designs so it was important to us to strong brand elements in the series. We created an animated graphic that could be utilised across all the different beer launches with a change of colour profile to match the beer.
Outcome
Content pieces for each beer launch for showcasing on social media, web and for wholesale partners. The graphic elements have created a branded style that is used across multiple platforms and is now recognisable and eye catching! The video series is now highlighting the brewers as well as the beers.
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