Branding and Podcast Production
Overview
The Pros and The Cons is a podcast hosted by AFL player David Zaharakis and our founder at Head On Daniel Smith. This was a launch into the podcast content world for Head On and we wanted to make sure the branding matched the energy being put into the Podcast itself.
Objective
A podcast logo is constantly viewed across audio platforms and social media, so it was important to create something memorable. Alongside this the requirement was to create a classic sports feel that also gave options for future branding potential across merchandise, signage and web. We also needed a strong website with functionality viewing podcasts and e-commerce once merchandise became available.
Solution
A vintage American sport style circular logo was developed with three colour options. We took this hero logo and created a large scale light box sign for the studio and animated it for our video intros to the podcast. The letters 'P' and 'C' were heroed for use across merchandise but also to stand out and create a "Pros" and "Cons" brand personality. The website was built with a strong e-commerce UX design but focuses on podcast content with video and audio pieces easily accessible.
Outcome
The podcast launched straight into the top 100 in Australia and has featured huge guests including American entrepreneur Gary Vaynerchuck, Hollywood actor Frank Grillo, NFL defensive lineman Adam Gotsis and Australian Basketball legend Andrew Gaze. Logo pieces have been used across merch and in studio signage giving a strong, recognisable brand presence.
Checkout The Pros & The Cons youtube at www.youtube.com/channel/UC0xXI_qTb772MnPK_Kvhf9g or on instagram @theprosandthecons